Frequently Asked Questions

Who should attend Alliance?

Any business interested in succeeding in the government marketplace should plan to attend Alliance NW. The event attracts over 1,000 people, including the who’s-who of federal & state contracting. Alliance NW is the largest event in the region, bringing together prime contractors, government agencies and small businesses for a full day of relationship building.

For those new to government contracting, you’ll have an opportunity to meet government agency representatives, explore sub-contracting opportunities with prime contractors and attend high-quality training workshops.

If your firm is an experienced government contractor, Alliance is the place to strengthen established relationships, explore other government contracting opportunities and teaming opportunities, and hear the marketplace’s latest news and trends from the expert workshop speakers. 

Who attended Alliance last year?

The 2017 event attracted 1,000 people from government agencies, small businesses, large prime contractors, and non-profits. We expect a similar turn out to the 2018 event. View the attendee demographics from last year’s event here.


Do I need to purchase a booth to attend the event?

No. Purchasing a booth is a great way to have a strong presence at the event and get more exposure for your business or agency. However, those not interested in purchasing a booth are more than welcome to register as an attendee. Attendees have access to the plenary breakfast, workshops, keynote luncheon, match-making, and tradeshow area.

Those who are attending their first Alliance Northwest and those who wish to connect with prime contractors and government agencies should consider coming as an attendee, most who occupy exhibitor booths are typically trying to connect with small businesses and are mostly primes & agencies (see demographics above for exhibitor breakout. If you are a small business who would like to be in a booth AND connect with primes and agencies we recommend bringing at least one other company representative to help staff booth and network.  

How much does it cost to attend?

Sponsorship for Alliance NW start at $850, booths for $500 and attendees at $85 (through 1/31/18), $115 (Feb 1-Mar 12, 2018), and $135 at the door*. The registration form lists the most current pricing.  All registrations include an all access pass that includes plenary breakfast, keynote luncheon, access to exhibit hall, workshops, and matchmaking.  A printed directory listing of attendees will be offered to those in attendance (while supplies last). 

I’m a small business. How should I prepare to make the most of Alliance?

Washington PTAC Counselors at Alliance NW 2017: Ready to support small businesses at the event with their government contracting questions!

There are several things small businesses can do to ensure they make the most of the event.  Your local Procurement Technical Assistance Center (PTAC) Counselor is an expert in helping you prepare.  First, is to prepare a capabilities statement or a line card that describes what your firm does. Your local PTAC can provide guidance on this including offering a sample.  Plan to hand this out to agency representatives and prime contractors you are interested in doing business with. This handout should include your full contact information and the information found on your System for Award Management ( registration. Registering in SAM is free. Those registered communicate that they are ready to do business with the government and have a CAGE Code, DUNS number, and NAICS codes that help buyers understand what you do.

Secondly, attend a Government Contracting Essentials workshop conducted by the Washington PTAC or the Making the Most of Alliance webinar that will be held online prior to the event.

Lastly, be sure to understand who will be at the event. The Alliance website lists registered entities so attendees can plan out their day and do as much research ahead of time on who buys what and how. 

What is Match-Making?

 One of the most valuable aspects of participating in Alliance is the opportunity to build relationships with potential partners, buyers and sellers in the federal marketplace.  In the afternoon of the event, prime contractors and government agency representatives will meet one-on-one with small businesses for a brief introductory meeting.  Small businesses will have an opportunity to share what they do with their target buyer and with other potential teaming partners at the table.  Registration for match-making will open up in February.  Visit the Match Making tab for more information. 

What do I wear?

The dress for the event is business attire.  Plan to wear comfortable walking shoes as the venue is large and the concrete floor is hard.  For the evening reception the night before, attire is business casual.  Many folks set up their booth prior to the reception and are casual which is fine too.

I'm from out of town, where should I stay?

Alliance NW has a preferred lodging provider for the 2018 event!  Hampton Inn & Suites located at 1515 South Meridian Puyallup, WA 98372 is across the street from the venue and offers a discount to participants of the event on a first come, first serve basis.  This hotel will sell out.   Visit the Lodging Page for more.  

Who helps plan the event?

Alliance NW is coordinated by representatives from the following government agencies with the lead support provided by the Thurston Economic Development Council, a private non-profit that is also home to Washington Procurement Technical Assistance Center (PTAC):  U.S. Navy, U.S. Army – Joint Base Lewis McChord, U.S. Army Corps of Engineers, Defense Contract Management Agency, Small Business Administration and others.  Non-profits that assist include: Greater Spokane Inc, Economic Alliance Snohomish County, Tri-City Regional Chamber of Commerce, Pacific Northwest Aerospace Alliance and others. 

How do I request reasonable accommodations?


Please contact or 360-464-6043 to request reasonable accommodations no later than 3/1/18. 

*All prices subject to change, check registration page for current pricing.