Frequently Asked Questions (FAQ)




Webinar on getting ready for Alliance Northwest: 

Should I attend Alliance Northwest?

Any business interested in succeeding in the government marketplace should plan to attend Alliance NW. The event attracts over 1,000 people, including the who’s-who of federal, state and local contracting. Alliance Northwest is the largest event in the region, bringing together prime contractors, government agencies and small businesses for a full day of relationship building.

For those new to government contracting, you’ll have an opportunity to meet government agency representatives, explore sub-contracting opportunities with prime contractors and attend high-quality training workshops.

If your firm is an experienced government contractor, Alliance is the place to strengthen established relationships, explore other government contracting opportunities and teaming opportunities, and hear the marketplace’s latest news and trends from the expert workshop speakers.

Do I need to purchase a booth to attend the event?

No. Purchasing a booth is a great way to have a strong presence at the event and get more exposure for your business or agency. However, those not interested in purchasing a booth are more than welcome to register as an attendee. Attendees have access to the plenary breakfast, workshops, keynote luncheon, match-making, and tradeshow area.

Those who are attending their first Alliance Northwest and those who wish to connect with prime contractors and government agencies should consider coming as an attendee, most who occupy exhibitor booths are typically trying to connect with small businesses and are mostly primes & agencies. If you are a small business who would like to be in a booth AND connect with primes and agencies we recommend bringing at least one other company representative to help staff booth and network.

How much does it cost to attend?

$85 per attendee until January 31,
$115 per attendee from February 1 – March 2, 2020
price at the door increases to $135

Exhibitors: $600 includes two attendee tickets

Sponsors: Packages starting at $1,000

Advertising: Starting at $199

No refunds will be issued for attendance fee after February 28, 2020.

No refunds will be issued for Exhibitor cancellation.

No refund will be issued for Sponsorship cancellation.


I am a small business. How should I prepare to make the most of Alliance?

There are several things small businesses can do to ensure they make the most of the event. First, is to prepare a capabilities statement or a line card that describes what your firm does. Plan to hand this out to agency representatives and prime contractors you are interested in doing business with. This handout should include your full contact information and the information found on your System for Award Management ( registration. Registering in SAM is free. Those registered communicate that they are ready to do business with the government and have a CAGE Code, DUNS number, and NAICS codes that help buyers understand what you do.  The no-cost services available at your local Procurement Technical Assistance Center (PTAC) include helping you craft an effective capabilities statement. Visit to schedule an appointment.

Secondly, attend any Government Contracting Essentials workshop conducted by the Washington PTAC or register to attend the webinar, Preparing for Alliance 2020! that will be held (to be announced) and archived on the Washington PTAC site.

Lastly, be sure to understand who will be at the event. The Alliance website lists registered entities so attendees can plan out their day and do as much research ahead of time on who buys what and how.

What is MatchMaking?

One of the most valuable aspects of participating in Alliance is the opportunity to build relationships with potential partners, buyers and sellers in the federal marketplace.  In the afternoon of the event, prime contractors and government agency representatives will meet one-on-one with small businesses for a brief introductory meeting.  Small businesses will have an opportunity to share what they do with their target buyer and with other potential teaming partners at the table.  Registration for match-making will open up in February.

Who helps plan the event?

Alliance Northwest is coordinated by the Thurston Economic Development Council, a non-profit based in Lacey, WA that is home to the Washington PTAC program. The event planning is supported by counselors at the Procurement Technical Assistance Center, other non-profit service providers, and  representatives from the US Navy, Joint Base Lewis McChord, General Services Administration, Small Business Administration, and other federal agencies. The event has an over 30 year history of creating a quality environment in which government and business can connect and learn.

Will I Receive a Government Contract at Alliance?

Not likely.  Alliance Northwest is about making quality connections and learning how government buys, from who, and how.  This knowledge combined with effective followup could very well turn into contracts later down the road.  For more on how to win government contracts and subcontracts, visit you PTAC Counselor. The Procurement Technical Assistance Center provides no-cost advising to increase the number of firms who find, bid, and win government contracts.  Washington firms can visit  Other locations can visit